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Oracle® Retail Data Model Reference
Release 11.3.1
Part Number E20361-01
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Preface
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Related Documents
Conventions
1
Introducing Oracle Retail Data Model
What is Oracle Retail Data Model?
New Features in Oracle Retail Data Model
What Are the Components of Oracle Retail Data Model
Oracle Products That Make Up Oracle Retail Data Model
Part I Logical and Physical Data Model
2
Logical Data Model of Oracle Retail Data Model
Overview of Retail Data Model Entity Types
Reference Entities
Lookup Entities
Base Entities
Derived Entities
Aggregate Entities
Logical Data Model Business Areas and Subject Areas
Logical Data Model Subject Area Entity Lists
Account
Address Location
Business Unit
Calendar
Call Center
Call Center Agent
Catalog Menu
Certificate Voucher
Channels
Clickstream
Competitor
Contract
Control Transaction
Cost
Customer
Customer Contract
Customer Order
Customer Service Request
Deal
Event
Food Service
Fueling Business Service
Financial Ledger
Geography
Inventory
Inventory Control
Invoice
Item
Loyalty
Manufacturer Organization
Manufacturer SKU Item
Order Fulfillment
Organization Business Unit
Party
Party Interaction
Planogram
Point of Service (POS)
Promotion / Campaign
SKU Item Recipe
Retail Sales
Retail Transaction
Revenue Center
Sales Audit
SKU Item
Subscription
Supply Chain
Tender Control
Tender Repository
Time
Touchpoint
Vendor
Vendor Item
Workforce Management
Workstation and Till
Logical Data Model Entity Dictionary
3
Physical Data Model of Oracle Retail Data Model
Introduction to the Oracle Retail Data Model Physical Model
Reference Tables
Lookup Tables
Base Tables
Derived Tables
Aggregate Tables
Control and Configuration Tables
Metadata Tables and Views
Database Sequences
Oracle Retail Data Model OLAP Cube MVs, OLAP Views
Oracle Retail Data Model Relational MVs
Oracle Retail Data Model Relational Views
Oracle Retail Data Model Data Mining MVs
4
Logical to Physical Mappings in the Oracle Retail Data Model
Entity Mapping Table
5
Oracle Retail Data Model Partitioning
Partitioning Strategy for Oracle Retail Data Model
Part II Intra-ETL, OLAP, Data Mining, and Utility Scripts
6
ETL for the Oracle Retail Data Model
Introduction to Oracle Retail Data Model ETL
Intra-ETL Packages for Populating Derived Tables
PKG_DWD_ACTVTY_RQST_DAY
PKG_DWD_CARRIER_CMPLNC_DAY
PKG_DWD_COST_DAY
PKG_DWD_CRTFCT_ACTVTY_TRX
PKG_DWD_CUST_EMP_RLTNSHP_DAY
PKG_DWD_CUST_ORDR_LI_STATE
PKG_DWD_CUST_RFMP_SCR
PKG_DWD_CUST_SKU_SL_RETRN_DAY
PKG_DWD_CUST_TYP_ORDR_ITEM_DAY
PKG_DWD_EMP_LBR
PKG_DWD_EMP_WG_PYMNT_DAY
PKG_DWD_INV_ADJ_ITEM_DAY
PKG_DWD_INV_POSN_ITEM_DAY
PKG_DWD_INV_RCPT_ITEM_DAY
PKG_DWD_INV_UNAVL_ITEM_DAY
PKG_DWD_INV_XFER_ITEM_DAY
PKG_DWD_ORG_BSNS_UNT_TRFC_DAY
PKG_DWD_POS_CNTRL
PKG_DWD_POS_RTL
PKG_DWD_POS_STORE_FINCL
PKG_DWD_POS_TNDR_FLOW
PKG_DWD_RTL_SL_RETRN_ITEM_DAY
PKG_DWD_RTL_TRX_EMP_WRKSTN_DAY
PKG_DWD_RTV_ITEM_DAY
PKG_DWD_SPACE_UTILIZATION_ITEM_DAY
PKG_DWD_VENDOR_CMPLNC_ITEM_DAY
PKG_INTRA_ETL_PROCESS
PKG_INTRA_ETL_UTIL
Intra-ETL for Populating Aggregate Tables and Relational Materialized Views
DWA_ACCT_PAYBL_MO
DWA_ACCT_RCVBL_MO
DWA_ACTVTY_RQST_MO
DWA_ASSTS_MO
DWA_CARRIER_CMPLNC_WK
DWA_COST_MO
DWA_CRTFCT_ACTVTY_DAY
DWA_CUST_EMP_RLTNSHP_MO
DWA_CUST_EMP_SL_RETRN_MO
DWA_CUST_TYP_ORDR_DEPT_MO
DWA_CUST_TYP_ORDR_SBC_WK
DWA_INV_POSN_DEPT_DAY
DWA_INV_POSN_SBC_MO
DWA_INV_RCPT_SBC_WK
DWA_LIAB_MO
DWA_PCHSE_ORDR_DEPT_MO
DWA_PCHSE_ORDR_LI_DAY
DWA_PCHSE_ORDR_LI_MO
DWA_PCHSE_ORDR_SBC_DAY
DWA_POS_RTL_EMP_MO
DWA_RTL_SL_RETRN_DEPT_DAY
DWA_RTL_SL_RETRN_SBC_MO
DWA_RTV_DEPT_DAY
DWA_RTV_SBC_MO
DWA_SPACE_UTLZTN_DEPT_DAY
Intra-ETL to Load OLAP Analytical Workspace
Intra-ETL to Load/Rebuild Mining Models
Intra-ETL Process Flows
Details of the ORDM_DERIVED_FLW
Details of the ORDM_AGG_N_DEP_FLW
Details of the ORDM_AGG_DEP_FLW
Details of the OLAP_MAP Mapping
Details of the ORDM_MNNG_FLW
Executing the Intra-ETL
7
Oracle Retail Data Model OLAP ETL
Oracle Retail Data Model OLAP Source Objects
General Process to Populate the OLAP Analytical Workspace in Oracle Retail Data Model
SQL Access to Analytical Workspace including Query Rewrite to Cube Organized Materialized Views
OLAP Component ETL
OLAP Component Installation Process
OLAP Component Load Scripts
OLAP Component Initial Load Script
OLAP Component Incremental Load Script
When is the OLAP Analytical Workspace Populated?
Populating During the Initial Load of the OLAP Cube Data
Populating on a Continuous or Scheduled Basis to Update the OLAP Cube Data
OLAP_ETL Package: PKG_ORDM_OLAP_ETL_AW_LOAD
Summary of the PKG_OLAP_ETL_AW_LOAD Subprograms
OLAP_ETL_AW_BUILD
OLAP_ETL_NF_CUBE_BUILD
OLAP_ETL_FCST_BUILD
8
Oracle Retail Data Model OLAP Dimensions
OLAP Dimensions Overview
Activity Request Type: ACTRQSTTYP
Assets Type: ASSTTYPE
Business Unit Shift: BUSHIFT
Carrier: CARRIER
Campaign Media: CMPGNMEDIA
Customer: CUSTOMER
Employee: EMPLOYEE
Environment Type: ENVTYPE
Interaction Reason: INTRACNRSN
Interaction Status: INTRACNSTAT
Interaction Type: INTRACNTYP
Inventory Location: INVLOC
Liability Type: LIABTYP
Order Type: ORDRTYP
Organization: ORGANIZATION
Organization QR Dimension: ORGQR
Pay Type: PAYTYPE
Post Code: POSTCD
Product QR Dimension: PRODQR
Product: PRODUCT
Reason: REASON
RFMP: RFMP
Request Origin: RQSTORIGIN
Time: TIME
Time QR Dimension: TIMEQR
Touchpoint: TOUCHPOINT
UOM: UOM
Vendor: VENDOR
Vendor Item: VNDRITEM
Vendor Site: VNDRSITE
9
Oracle Retail Data Model OLAP Cubes
Oracle Retail Data Model OLAP Cubes Summary
Oracle Retail Data Model OLAP Cubes
Activity Request Cube: AR
Asset Cube: ASSET
Carrier Compliance Cube: CC
Customer Order Cube: CO
Customer RFMP Cube: CRFMP
Customer RFMP DC Cube: CRFMPDC
Customer SKU Sale Return Cube: CSSR
Employee Labor Cube: EL
Employee Wage Payment Cube: EWGP
Inventory Adjustment Cube: IA
Inventory Cube: INV
Inventory Forecast Cube: INV_FCST
Inventory Forecast Statistic Cube: INV_FCST_STTSTC
Inventory Receipt Cube: IR
Inventory Unavailable Cube: IU
Liability Cube: LIABILITY
Store Hours Cube: OBUH
Store Traffic Cube: OBUT
Purchase Order Line Item State Cube: POLIS
Purchase Order State Cube: POS
Retail Transaction Employee Workstation Cube: RTEW
Sales Plan Item Organization Hierarchy Cube: SLPLN
Sales Cube: SLS
Sales Cube - Cube based QR enabled: SLSQR
Sales Cube Forecast: SLS_FCST
Sales Cube Forecast Statistic: SLS_FCST_STTSTC
Space Utilization Cube: SU
Vendor Compliance Cube: VC
10
Data Mining Models in Oracle Retail Data Model
About Data Mining in Oracle Retail Data Model
Mining Model Overview
Steps to Build Mining Models
Using the Mining Model Refresh Procedure
Data Mining Target Tables
Oracle Retail Data Model Data Mining Models
Model 1: Employee Basket Analysis
Employee Basket Analysis Target Variables
Employee Basket Analysis Source Table
Employee Basket Analysis Target Tables
Employee Basket Analysis Example of Desired DT Rules
Employee Basket Analysis Attribute Ranking with SVM Factors
Employee Basket Analysis Employee KPIs Prediction using DT
Employee Basket Analysis Employee KPIs Prediction using SVM
Model 2: Employee Sales Analysis
Employee Sales Analysis Target Variables
Employee Sales Analysis Source Table
Employee Sales Analysis Target Tables
Employee Sales Analysis Example of Desired DT Rules
Employee Sales Analysis Attribute Ranking with SVM Factors
Employee Sales Analysis Employee KPIs Prediction using DT
Employee Sales Analysis Employee KPIs Prediction using SVM
Model 3: Customer Loyalty Analysis
Customer Loyalty Analysis Target Variable
Customer Loyalty Analysis Source Table
Customer Loyalty Analysis Target Tables
Customer Loyalty Analysis Example of Desired DT Rules
Customer Loyalty Analysis Attribute Ranking with SVM Factors
Customer Loyalty Analysis Customer Loyalty Prediction (By SVM & DT)
Model 4: Store Loss Analysis
Store Loss Analysis Source Table
Store Loss Analysis Target Tables
Store Loss Analysis Examples of Desired Rules
Store Loss Analysis Attribute Ranking with SVM Factor
Store Loss Analysis Store KPIs Prediction using DT
Store Loss Analysis Store KPIs Prediction Using SVM
Model 5: Item POS Loss Analysis
Item POS Loss Analysis Target Variables
Item POS Loss Analysis Source Table
Item POS Loss Analysis Target Tables
Item POS Loss Analysis Examples of Desired Rules
Item POS Loss Analysis Attribute Ranking with SVM Factor
Item POS Loss Analysis Item KPIs Prediction using DT
Item POS Loss Analysis Item KPIs Prediction using SVM
Model 6: Product Category Mix Analysis
Product Category Mix Analysis Source Table
Product Category Mix Analysis Target Table
Product Category Mix Analysis Examples of Desired Rules
Model 7: Product Price Elasticity Analysis
Product Price Elasticity Analysis Source Table
Product Price Elasticity Analysis Target Table
Product Price Elasticity Analysis Attribute Ranking with SVM Factor
Model 8: Employee Combination Analysis
Employee Combination Analysis Target Variables
Employee Combination Analysis Source Table
Employee Combination Analysis Target Tables
Employee Combination Analysis Examples of Desired DT Rules
Employee Combination Analysis Attribute Ranking with SVM Factor
Employee Combination Analysis Employee Combination Performance Prediction (By DT & SVM)
Model 9: Customer Segmentation Analysis
Customer Segmentation Analysis Source Table
Customer Segmentation Analysis Target Table
Customer Segmentation Analysis Examples of desired Segment profile
Model 10: Customer Life Time Value Analysis
Customer Life Time Value Analysis Target Variables
Customer Life Time Value Analysis Source Table
Customer Life Time Value Analysis Target Tables
Customer Life Time Value Analysis Examples of Desired DT Rules
Customer Life Time Value Analysis Attribute Ranking with SVM Factor
Customer LTV Code Prediction (Using DT) - Classification
Customer LTV Prediction (Using SVM)- Regression
Customer LT Survival Value Code Prediction (Using) - Classification
Customer LT Survival Value Prediction (Using SVM)- Regression
Model 11: Customer Churn Analysis
Customer Churn Analysis Source Table
Customer Churn Analysis Target Tables
Customer Churn Analysis Examples of Desired DT Rules
Customer Churn Analysis Attribute Ranking with SVM Factor
Customer Churn Prediction (By DT & SVM)
Model 12: Customer Sentiment Analysis
Customer Sentiment Analysis Target Variable
Customer Sentiment Analysis Source Table
Customer Sentiment Analysis Target Table
11
Oracle Retail Data Model Utility Scripts
Calendar Population
Calendar Population Scripts
How to Populate Calendar Data
12
Oracle Retail Data Model Sample Reports
Customer Reports
Demography
Frequent Shopper
Frequent Shopper Penetration
Frequent Shopper Sales Analysis
Frequent Shopper Transactions
RFMP and Cluster
RFM Scoring
RFMP Trending
Cluster Analysis
Customer Frequency Defection Analysis
Promotion Reports
Actual and Plan
Promotion Planning
Promotion Comparison
Promotional Forecast Planning
Performance
Category Reports
Contribution
Contribution Scorecard
Item Profit on Cost
Profit on Net Cost
Cost Trend
Class Item Level Profit
Performance
Bottom Performance by Sales
Bottom Performance % Profit
Top Performance
Comp Sales & Inv
Pricing
Organization Pricing
Price Analysis
Product Analysis
Sales by Banner
Listing (Bottom)
Sales Analysis
Cross Sell Analysis
Vendor Sales by Channel
Sales and Profit
Gross Profit
Sales Profit Return by Channel (with store for local values)
Sales Profit & Return by Channel
Sales Profit by Product Cluster
Product Cluster Sales & Profit
Sales & Profit by Customer Cluster
Sales Profit & Return by Location Trait
Product Price Elasticity
Sales Prediction - Batch Mode
Dynamic Sales Prediction
Merchandise Reports
Flow Analysis
Fast Moving Item
Margin Contribution
Sales Analysis
Contribution to Chain
Organization Sales and Profit
Sales and Stock
Sales, Profit & Return Store
Sales, Return and Profit Channel
Performance
Contract Detail by Item
Vendor
Top Performance
Vendor Product Summary
Commitment Summary
Monthly Performance
Pack Compared to Standalone Sales
Sales Analysis
Comp Sales
Product Sales & Return
Item Profit
Net Cost, Net Profit
Department Sales
Vendor Sales
Scorecard
Sales Scorecard
Store Sales Scorecard
Vendor Scorecard
Stock Movement
Receipts
Stock Ledger
13
Oracle Retail Data Model Sample Reports Continued
Workforce Reports
Performance
Salesperson Performance
Salesperson Ranking
Salesperson Profit
Cashier
Ranking
Cashier Ranking
Salesperson Ranking
Transactions
Employees Sales and Returns
Cashier Transaction Summary
Point of Service Reports
Conversation
Sales Conversion
Sales Comparison
Store Traffic Day
Store Traffic Week
Flow Analysis
Store Traffic
Transaction Profile
Scorecard
Sales Productivity
Location Sales Productivity
Selling Location Productivity
Till Analysis
Transactions
Transaction by Associates
Transaction Profile
Loss Prevention Reports
Defection
Monetary
Profitability
Shrink and Theft
Department Trending
Transaction by Tender
Statistical Outliers
Statistical Emp Outlier
Statistical Store Outlier
Store Credits
Store Credits
Inventory Reports
Accounting
Stock Ledger Gross Margin
Adjustment Summary
Inventory Adjustment
Availability Analysis
Compliance
Merchandise
Quality Assurance
Stock Movement
Inventory & Receipts
Ending On Hand (EOH) Value
Order Management Reports
Store Operation Reports
Comp Store
Sales Analysis
Sales Comparison
Store Performance
Contribution
Store Performance
Ranking
Scorecard
Over/Short
Employee Over/Short
Store Over/Short
Traffic
Store Traffic Day
Store Traffic Week
Transaction
Transaction
Part III Appendices
A
Control Tables
Intra-ETL Load Parameters Control Table
Intra-ETL OLAP Mapping Control Table
Intra-ETL Monitoring Process Control Tables
Index
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